SWIPE AND SWAP
Exchange looks with ease and reduce textile waste
OUR WHY
Global problems
- High-end brands are falling short on their promises (Fortune)
- Each year, 92 million tons of clothing ends up in landfills
- Only 20% of textiles are collected for reuse or recycling globally
- We buy 60% more clothing than before, only to discard each item after wearing it 50% as often
(Textile waste statistics)
A solution
- For people: Rather than buying more clothes and discarding them, app members can easily refresh their wardrobe by trading, minimize stress, and save money
- Novel clothing that reflects self-expression or values of sustainability will be the new “it” items (Fortune)
- For our planet: Extending clothing life by 9 months would reduce carbon, water, and waste footprints by 20 to 30% (Textile Waste Statistics)
How it will work
- Members pay a monthly subscription fee to access looks for unlimited trades using the in-app features
- There's no buying or selling—this is purely an exchange platform
- Members can pause or cancel their subscription at any time
WHO'S THIS APP FOR?
Style enthusiast
Style enthusiast
Style enthusiast
- Expresses self through clothes
- Experiments with a variety of styles and wants to save money on unique pieces
- Loves to find vintage treasures
Social butterfly
Style enthusiast
Style enthusiast
- Needs attire for frequent events and various occasions
- Searches for styling inspiration
- Prefers to spend money on outings over clothes
Wanderer
Style enthusiast
Minimalist
- Craves adventure
- Travels lightly, but doesn’t want to spend time—or money—on shopping
- Enjoys being immersed in local culture, including the fashion
Minimalist
Environmentalist
Minimalist
- Seeks freedom and experiences, not possessions
- Only acquires new items after letting go of old ones
- Has a budget-conscious lifestyle, yet is still on trend
Environmentalist
Environmentalist
Environmentalist
- Supports businesses that prioritize sustainable practices
- Makes daily choices that align with their values like protecting the planet
- Gravitates to like-minded communities
MEET OUR TEAM
Ly Pham
Viara Dietrich
Viara Dietrich
FOUNDER
This idea came about when I was figuring out what to wear for 3 DJ gigs on one weekend in late 2024. After selling 2 clothing items and buying 1, I thought: I could've just traded those. Xchange Fashion was born out of necessity and to address environmental issues that are avoidable. Collectively, we could be part of the solution while continuing to express ourselves freely.
Viara Dietrich
Viara Dietrich
Viara Dietrich
CO-FOUNDER
I’ve been passionate about style since childhood, with my love for fashion fully blossoming during my life in Paris. I used to buy trendy clothes each season until I learned about the fashion industry’s environmental impact. This led me to adopt sustainable practices, and for over 10 years, I’ve embraced eco-conscious fashion. N
CO-FOUNDER
I’ve been passionate about style since childhood, with my love for fashion fully blossoming during my life in Paris. I used to buy trendy clothes each season until I learned about the fashion industry’s environmental impact. This led me to adopt sustainable practices, and for over 10 years, I’ve embraced eco-conscious fashion. Now, I’m thrilled to co-create a platform that allows people to look good while also doing good for the planet. And for me, there is a profound sense of fulfillment in being part of the solution to an undeniable environmental crisis.
CONNECT WITH US
We'd love to hear from you!
Whether you're a fashionista, conscious curator—or both, let us know what's important to you.
Also tell us about sustainable fashion innovations and brands that could be featured in our blog.
xoxo 🖤 Xchange Fashion
